The TrueLark Alternative Built for Independent Salons
TrueLark now focuses new Beauty & Wellness sales on brands with 25+ locations. PushZero is built for the salons, spas, and service businesses they left behind.
Feature comparison
Side by side
| Feature | TrueLark | PushZero |
|---|---|---|
| Minimum locationsKey | 25+ locations required | Single location welcome |
| Setup timeKey | Weeks of onboarding | 5 minutes |
| Monthly cost | $300+/mo enterprise pricing | Starts free, then ~$0.14/call |
| Contract | Annual commitment | Cancel anytime |
| Voice quality | Scripted AI responses | Natural conversation with personality |
Pricing reality check
What TrueLark actually costs
Enterprise
Custom
Requires 25+ locations, annual contract
TrueLark no longer sells to independent businesses. Their Beauty & Wellness product requires 25+ locations for new customers.
PushZero pricing
$20–149
from usage-based to Growth
Start free with 60 free minutes, about 50 calls, no card required
Claim your numberThe problem
The problem with TrueLark
- TrueLark dropped support for independent salons and spas
- Enterprise-only pricing puts them out of reach for single locations
- Long onboarding process designed for multi-location chains
- Rigid scripts that don't capture your salon's personality
Who it's built for
Pick the right tool
TrueLark might be right if…
- Multi-location chains with 25+ salons
- Enterprise beauty brands with dedicated IT teams
- Businesses that want a full platform suite beyond phone
PushZero is built for…
- Independent salons and spas
- Single or few-location service businesses
- Owners who want to be live in minutes, not weeks
- Businesses that want natural-sounding phone conversations
25+
locations now required by TrueLark
How it works
Up and running in 5 minutes
No onboarding calls. No implementation fees. No months of waiting.
Tell us about your business
Share your hours, services, pricing, and policies. We set up your front desk from there.
Forward your calls
Point your existing number to PushZero — or use a new dedicated number. Takes about two minutes.
Customers get real help
Every caller has a natural conversation and gets their question answered — no menus, no hold music.
FAQ
Questions about switching from TrueLark?
Your customers deserve better than voicemail.
14 days free. 60 minutes included. No credit card to start.